Magnesium Through Life

We've been genuinely blown away by the feedback we're receiving about our Magnesium Butter - particularly around sleep, winding down and the different ways people are making magnesium part of their everyday lives.

So, if you're already using our Magnesium Butter or Body Spray, we'd love to hear what you've noticed and how you use it. Leave us a review, send us a message or tell us in the comments. Your experiences are not only wonderful to receive - they're helping shape what we create next.

So why are we becoming quite so fascinated by magnesium?

Magnesium is an essential mineral involved in hundreds of processes in the body, including normal muscle and nerve function, energy production and maintaining healthy bones. Research has also explored the relationship between magnesium and sleep, while research specifically into topical magnesium continues to develop.

But alongside the science, we're hearing some pretty amazing stories from the people actually using it...Something exciting is happening with our magnesium range.

𝗦𝗟𝗘𝗘𝗣 & 𝗪𝗜𝗡𝗗-𝗗𝗢𝗪𝗡

This one is personal. I've taken good-quality magnesium supplements and honestly never noticed much difference. Yet when I massage our Magnesium Butter into my feet and legs before bed, I have some of my best nights' sleep.

Then customers, friends and family started telling us the same thing.

𝗕𝗲𝘁𝘁𝗲𝗿-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗹𝗲𝗲𝗽. 𝗔 𝗹𝗼𝘃𝗲𝗹𝘆 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝗳 𝘄𝗶𝗻𝗱𝗶𝗻𝗴 𝗱𝗼𝘄𝗻. 𝗔𝗻𝗱, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆, “𝗜 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼 𝘁𝗼 𝗯𝗲𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗺𝘆 𝗺𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺 𝗯𝘂𝘁𝘁𝗲𝗿 𝗼𝗻.”

𝗖𝗛𝗜𝗟𝗗𝗥𝗘𝗡 & 𝗟𝗜𝗧𝗧𝗟𝗘 𝗙𝗘𝗘𝗧

One of the biggest surprises has been hearing how many parents are already using our Magnesium Butter with their children.

Parents tell us they massage it into little feet or legs before bed, and we've received lovely feedback from families who feel their children are calmer, settle more easily and sleep better when it's part of their evening routine.

𝗕𝗮𝘁𝗵. 𝗣𝘆𝗷𝗮𝗺𝗮𝘀. 𝗠𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺 𝗕𝘂𝘁𝘁𝗲𝗿. 𝗦𝘁𝗼𝗿𝘆. 𝗕𝗲𝗱.

Our current Magnesium Butter can be used by children from 5 years old — and the response has inspired the next addition to our magnesium family: 𝗟𝗶𝘁𝘁𝗹𝗲 𝗙𝗲𝗲𝘁, 𝗼𝘂𝗿 𝗴𝗲𝗻𝘁𝗹𝗲𝗿 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝗼𝘂𝗿 𝘆𝗼𝘂𝗻𝗴𝗲𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (𝗯𝗮𝗯𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻, 𝗼𝗿 𝗮𝗱𝘂𝗹𝘁𝘀 𝘄𝗵𝗼 𝗽𝗿𝗲𝗳𝗲𝗿 𝗮 𝗹𝗼𝘄𝗲𝗿 𝗱𝗼𝘀𝗲 𝗼𝗳 𝗺𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺). 𝗖𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻!

𝗣𝗘𝗥𝗜𝗠𝗘𝗡𝗢𝗣𝗔𝗨𝗦𝗘 & 𝗠𝗘𝗡𝗢𝗣𝗔𝗨𝗦𝗘

This is an area we're particularly excited to explore.

Sleep can change dramatically during perimenopause and menopause, while magnesium continues to have important roles in normal muscle and nervous-system function and maintaining healthy bones.

We've heard from women who have made Magnesium Butter part of their evening routine and tell us they've experienced noticeably better-quality sleep.

Feet. Calves. Legs. A few minutes of massage before bed.

A small ritual that's becoming a can't-go-to-bed-without-it product for some of our customers.

𝗔𝗖𝗧𝗜𝗩𝗘 𝗗𝗔𝗬𝗦 & 𝗠𝗘𝗡

Magnesium isn't only about bedtime — and it certainly isn't only for women.

Our Magnesium Body Spray was created for those busy, active moments: gym bags, running, cycling, sport, travel or simply life on the go.

Spritz it onto the body when you want the convenience of topical magnesium without reaching for a rich butter.

And when the day finally slows down? That's when the Magnesium Butter comes out.

Spray for active days. Butter for slower evenings.

𝗣𝗥𝗘𝗚𝗡𝗔𝗡𝗖𝗬 & 𝗦𝗘𝗟𝗙-𝗖𝗔𝗥𝗘

We also regularly get asked about Magnesium Butter during pregnancy.

Our Magnesium Butter can become part of a simple evening self-care ritual — a little time spent massaging tired feet and legs and slowing down before bed. There's also a Fragrance-Free option for those who prefer it.

As every pregnancy is different, I'd always recommend checking with your midwife or GP if you have any health concerns during pregnancy.

𝗔𝗡𝗗 𝗪𝗘'𝗥𝗘 𝗢𝗡𝗟𝗬 𝗝𝗨𝗦𝗧 𝗚𝗘𝗧𝗧𝗜𝗡𝗚 𝗦𝗧𝗔𝗥𝗧𝗘𝗗...

The more feedback we receive, the more fascinated we become by magnesium and the different ways people are making our products part of their lives.

𝗟𝗶𝘁𝘁𝗲 𝗳𝗲𝗲𝘁. 𝗔𝗰𝘁𝗶𝘃𝗲 𝗱𝗮𝘆𝘀. 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗯𝗼𝗱𝗶𝗲𝘀. 𝗥𝗲𝘀𝘁𝗳𝘂𝗹 𝗲𝘃𝗲𝗻𝗶𝗻𝗴𝘀.

Move. Restore. Wind down.

And if Thula & Bloom Magnesium Butter or Body Spray has made a difference to your routine, please leave us a review and tell us about it.

Your stories aren't just wonderful to receive — they're helping shape what we create next.